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Telegenic Flooding Images Emerge as Winning Media Strategy for Marin County

Region staying relevant through schadenfreude

Despite regularly offering up stories about newt conservation efforts and solar-powered ice cream trucks, Marin has long struggled to stay in the media spotlight. But footage showing large parts of the region underwater have proved to be a breakout hit, with national audiences now regularly tuning in to see Marin residents face some legitimate difficulties. 

David Garn, a producer with ABC Nightly News, says his viewers can’t get enough. “They love the clip where the cyclist tries to ride through the water,” he said, adding that the part where the guy falls over has really resonated. “People intuitively understand that this is a real problem for Marin – inconvenient to some, catastrophic for others, and just a feel-good story all around,” he explained. 

But far-flung observers aren’t the only ones glued to the flood coverage. Trent Dilfers, of Novato, says it’s been satisfying to see Mill Valley struggle. “Go on, get yer comeuppins, you hoity-toity Southern Marin-ers,” he said, using the pidgin dialect spoken in the town. "But do give us a holler if ur needing some mold remediation."

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