It started with a single text message whose mundane contents were deemed in need of peppy emphasis. 

“See you there! Tonight is going to be so fun!!”

It’s not clear whether the author was aware that exclamation points are highly transmissible, but her actions not only prompted the respondent to reply in kind, but to deploy the punctuation mark across several ensuing work emails. The outbreak rapidly spread through global networks, which are now contaminated with dangerously over-accentuated communications. Authorities are now urging restraint!!!

forwarded this email?
CTA Image

Subscribe to Marin Lately as an act of solidarity with the staff member we will fire if certain metrics aren't met

Subscribe